Startups that achieve success do two things very well:
First, they offer products and services that their target audiences fall in love with.
Second, they put 100% of their resources into establishing a strong identity in the ever-so-competitive and ever-so-chaotic market.
Remember, if you’re a new business trying to level the playing field, you’ll need a strong identity and to establish a strong identity, you’ll need a creative, inspiring logo design.
But you’re probably wondering:
“How would you manage the expenses of a freelance or a full-time graphic designer who would help you design such creative and inspiring logo design for your startup?”
Well today your favorite minions are going to make it easy for you.
All you need to do is carve out a few minutes of your day and tackle one of the 10 do-it-yourself logo design techniques advised by minions below.
1. Run a Preliminary Research
First, make sure that you research as many logos as you can to get an idea of how can you actually present the gist of what your new business is all about. Remember, 45% of a brand’s identity can be attributed to what it says and how it says it.
Focus specially on iconic logos such as the ever-so-popular FedEx logo, known for its clever use of negative space and Nike Logo for its simple design. Soon, you will have a good collection of impressive logos as your source of inspiration.
2. Know Your Brand Voice
A thorough understanding of your brand, business and niche is extremely important to creating a meaningful logo that can engage people. Knowing your brand includes getting more information about key features of your products and their usefulness in market.
Besides, have more information about the background of your target audiences so that you can try to match their expectation with different design elements in your logo design.
3. Express Brand Emotions with Colors
Colors have the power to evoke emotions and feelings in onlookers. Each color has a psychological impact on the viewers. You can use this power of colors to convey your business message through your business logo.
For example, you may use red color in your logo in order to express feelings of energy, aggressiveness and love. Similarly, you may choose yellow to denote sunshine, happiness and energy.
4. Choose Your Fonts Wisely
Fonts are great elements in logo designs when it comes to adding a unique personality to your brand. Professional graphic designers experiment with different typefaces, many of which are available free on the web.
Find out a perfect font that carries the personality and brand image that you want to project in market. You may be tempted to use fancy fonts. But Journal of Cognitive Psychology reveals that each extra element in your font adds a nanosecond to the brain’s processing speed. So, if you want your audience to be able to take in a lot of information quickly by simply looking at your logo, do well to stick to sans-serif fonts.
5. Don’t Use Images Just for the Sake of It
You should not settle down and simply incorporate stock images from the web. Though they are mostly free, these imaged are clichéd arts as many use them in logos and other graphic design elements.
Remember, stock images can be totally awkward at times. Instead, if at all you need to incorporate images, click your images of the products that you sell, etc. and use them in your business logo. Use images that go well with your brand, products and services. Even if you choose to use stock images, do well to modify them to suit your needs.
6. Ensure that Your Logo Design is Scalable
Your new business will be promoting your products or services through advertisements and other marketing methods. All such promotional efforts will involve your logo design as a prominent symbol of your company’s identity.
This means that the logo design must be such that it does not distort its colors, fonts and overall appearance when scaled in different sizes. It should look exactly the same on huge billboards and on the relatively smaller banner ads.
7. Make Sure that Your Logo Design is Versatile
One of the hallmarks of impressive and professional logos is that they look equally remarkable in black and white. Less perfect logos appear great in colors but not so impressive without colors on newspapers, billboards, photocopies and stationery.
So, when designing your business logo; start without colors and then gradually fill in colors when you’re 100% satisfied with the black and white version of your logo design. Ensure the correct balance of white space and stay consistent with the shape of elements in your logo design.
8. Convey Your Brand Message
Make sure that your logo design has a message for the viewers. A message is actually the reason behind having a great logo design for your company. The message could be of anything that’s related to your business such as reliable services, quality products, strength, faith, loyalty, etc.
Your brand message must coincide with the objective of your business. Make sure to convey your brand message in a subtle tone through your logo design. Make your logo look friendly and warm.
9. Don’t Forget To Use Grids
Since you are designing logo on your own, it makes sense to use logo grids. Freely accessible grids on the web will help you keep a balance amongst different elements you use in the logo. Grid will also ensure symmetry of design so that it looks impressive and appealing.
10. Gather Feedback from Family & Friends
When you have finished with the logo design, it would be good to get some advice from your peers, followers on social media or experts. If you are lucky to get nice advice, implement those for improvement in your company logo.
In the End!
I hope now you know how you can easily create an amazing logo design for your new business.
Yes, it takes hard work to create something great.
But with these easy-to-follow tips you already know ahead of time that your hard work is going to pay off (unlike pumping out bundles of dollars hoping that someone professional will create a great logo design for you).
What do you think of these quick DIY tips? Or maybe you have a question about something.
Either way, leave a quick comment below.
I’m here to reply to your comments and answer your questions.