Recently, I was looking for some stats about “Pinterest marketing tips.“
But here’s what happened:
I wasn’t able to find much information on it.
As it turns out:
There are hundreds of Pinterest Marketing Guides with information on how to use Pinterest for marketing your business. But none of them really covered the basic steps that can go a long way in ensuring success on Pinterest for businesses, especially small businesses and startups.
And that’s why…
…I decided to create this small, basic checklist of 20 Pinterest marketing tips for 2018 (and beyond).
So, let’s get started
You probably already know that there are 2.77 billion social media users globally…
But where the heck do they spend most of their time?
Well, turns out:
Most social media users love to spend their digital time on Pinterest.
Yeah! It’s true.
More than 75 billion Pins have been posted, and Pinterest is still up and running. It is among the topmost destination for more than 200 million social media users.
But that’s not the complete story:
It is also one of the most sought-after choices for 41% B2C marketers and 50% B2B marketers that are using Pinterest marketing strategy and best practices to drive engagement, traffic and leads from this visual network.
Why the other 60% aren’t using Pinterest?
It is because they do not know the basic nuances of Pinterest marketing for driving social traffic, instigating engagement and generating leads.
If you too are amongst the 60% marketers who are still looking for innovative ways to heighten your marketing results on Pinterest, you’re in for a treat because I’ve put together a complete list of the best 20 Pinterest marketing tips for 2018 (and beyond).
Some of these tips are time-tested. Some are debatable and controversial. Others are trend predictions for 2018 (and beyond).
But they’re all here to help you get a hang of the hottest features of Pinterest, help you increase visibility for your Pins, and build fascinating content that stirs the interests of Pinterest users.
1. Start With an Audit of Your Pinterest Presence
Begin with a review and analysis of your brand accomplishments so far. See what tricks helped? Formulate a baseline for Pinterest referrals to your website and check what converted them to sales. Take this opportunity to re-optimize your current Pins, scrutinizing broken links and revising older descriptions.
With the launch of the Pinterest Smart Feed, which swapped the feed from a chronological view to an algorithm based view, it has become easier to edit older descriptions and help leverage that content to users more frequently.
2. Brush up on The Latest Demographics:
Approximately 60% of women and about one- third of millennials are using Pinterest. But the most surprising fact is that it is even becoming popular among men these days. Men have become the site’s fastest-growing followers and a survey showed that men dominate in terms of new sign-ups on Pinterest. So when you develop your content strategy, keep this research information and data in mind.
3. Understand What Drives Your Pinners to Act:
Pinners compile data relating to major life events like engagements, marriages, birthdays, baby nurseries, travel, etc. on Pinterest to either store memories or to get inspired. Studies reveal that 47% of active pinners generally look back to browse through major events in the ensuing 6 months; if you know your audience and the Pinner Journey, you can create visual content that motivates them and communicates with them.
Pin On A Personal Level:
Keeping in view the motivational or emotional characteristic of Pinterest, it is rewarding to be both a marketer and a pinner. Plunge in and take help of your own Pinterest account to organize your own boards and communicate with other people’s content. You’ll soon realize how the site works and what clicks with users.
5. Outline A System For Your Pinterest Boards:
You can use your boards to classify your content into different groups or pieces that cast a spell on your customers. Most often, this will work as the door for pinners finding similar Pins, and if grouped systematically, can appeal people to follow that board. Understanding how pinners relate to your Pins can help your personal boards gain fan-following, which increases your opportunities of repins and shares.
Wise use of keywords in board descriptions can pay as well. For instance, West Elm incorporates boards that display rooms and items with specific designs and colors, versus product-related boards like rugs, recliners, sofas, etc. These reflect pinners’ style preferences versus their direct requirements. Fans of the chevron pattern, who seemingly search for this pattern when redesigning, can look forward to West Elm’s offers here and be motivated.
6. Keep Board Placement And Covers Fresh:
Highlight your boards during upcoming important events, holidays, and seasons to add relevance to your Pinterest page. Let your boards covers reflect your latest Pins and add some newness to the top of your page in terms of its appeal.
7. Repurpose Content For Pinterest:
Revamp your content that you have at present and check how that can be reemphasized. Edit or re-write as required to optimize it for Pinterest.
8. Post Helpful Content:
Use graphics such that it stands true to what Jay Baer says “Marketing that’s so good, people would pay for it.” Developing content that is informative and is relative to your brand while indirectly marketing your products has some value-added information for customers. Informative Pins stand out and provide up to 30% more engagement than other Pins, according to Pinterest.
9. Find Ways to Feature Products in Context:
Product images have a defined space on Pinterest, but just pinning images that provide link to product pages will not prove very helpful or exciting. For instance, Sephora shares products within a specific context that makes sense for its products. Let’s say, Its “Today’s Obsession” board. This one highlights a daily product Pin. Similarly, Gift guide boards showcase objective items for people wanting to specifically choose the perfect product to present as a gift.
10. Add Pins to Your Social Media Editorial Calender:
Always move forward with a plan, and you’ll be consistent in your pinning schedules that lend exposure for your Pins. Your pinning timing can have increased impact with the new Smart Feed lessens, especially at times when you have an active audience (at break times, in the evening or before bedtime for example), plus additional times during the day can help.
11. Explore Pinterest Marketing Tools to Make Consisent Pinning Easier:
With the launch of the Marketing Developer Partner program in April 2015, Pinterest now allows brands to accomplish their efforts from third-party platforms. This brings cheers for brands that want to Pin consistently, and at different times of the day. Enabling a platform like this that offers this feature can rationalize the creation, approval, and following activities of your Pinterest content.
12. Optimize Your Image Sizes:
Aim for the best visibility of Pin images. They should be:
- At least 600px wide. Flexible height.
- vertically oriented
- Image aspect ratio should be 2:3 to 1:3.5. Pins are cropped if the ratio is greater than 1:3:5, so do not increase the height too much.
Ensure that the Pin images are mobile-friendly, too. Around 80% of Pinterest’s traffic comes from mobile and handheld devices. If your images are readable on mobiles too and are available for pinners after they click through, it will increase the chances that customers visit your site more often and possibly make a purchase.
13. Think ‘Interests’ Over ‘Products’:
The central idea behind Pinterest is interests, passions and themes, like birthdays, moods, weddings, anniversaries, home décor, gifts, and styles. People should be able to relate any brand on Pinterest with topics they care about. Brands should not just try to push products or send out corporate messaging.
According to Pinterest’s head of agency and brand marketing head Kevin Knight: “Patio furniture isn’t an interest; outdoor living is an interest.” If you want to highlight a holiday event, for example, you can blend curated content with a mix of products and your own content to develop a story that will spark emotion, inspire buyers, and familiarize them to products for gifting.
14. Take Advantage of Rich Pins:
The Rich Pins feature of Pinterest lets brands to put extra information in each Pin that’s customized to each of the five Rich Pin types: movie, recipe, article, place, and product. These provide spontaneous context to Pins from your site and have been known to bring better Google results.
Buyers will welcome those product Pins, which let you to add relevant information like price, availability, and where to buy in your Pin. Then, with every price drop, pinners who have repinned the product Pin will receive a notification alerting them to the changed sale price.
15. Make a Pin It Button Accessible on Your Website:
Let people from your website follow and share your content and products to their boards. Including a Pin It button to website content makes it easier for visitors to Pin, and also helps ascertain the attribution links point to your website. It lends you an opportunity to choose the right image from the pinned URL and pre-populate recommended descriptions.
16. Use Group Board to Make A Connection:
Group boards help brands to project a shared board, so that invited followers can Pin there. This has twin advantage: of engaging users and gathering user-generated content to repin and share.
17. Cross-promote Your Pinterest Efforts on Other Social Channels:
I’m sure you are diligently practicing Facebook, Twitter and Instagram marketing strategies. While you spend time luring followers on these social media sites, do well to invite your followers on Facebook, Twitter or Instagram to like you on Pinterest.
18. Use Pinterest Analytics to Optimize Your Pinning Efforts:
Pinterest analytics give you a broader picture of your Pinterest efforts. Check what products from your site are pinned frequently, what is drawing repins, how are your total impressions for your products across Pinterest, and how many clicks have been generated by those Pins.
By analyzing such data, you can know the preferences of your Pinterest audience. Not all communities are the same.
There is distinctness in interests and tastes, and analytics can help you in optimizing your Pinterest strategy by showing you who is interacting with your Pins; what is their gender, location, and other related information. As commented by popular American fashion designer, businesswoman, and philanthropist – Tory Burch, “The community serves as a natural focus group.”
19. Try Promoted Pins:
The Promoted Pins program was introduced by Pinterest to all advertisers in early 2015, in-line with other popular social networks that have rolled out similar revenue-generating ads programs. With Promoted Pins, influencing customers, for brands, in their target audience is now a smoother process. Promoted pins can get you 20% more clicks.
20. Time Your Pinterest Efforts Right:
When you’re working hard to leverage the untapped potential of Pinterest for your business, don’t forget to time your efforts right. After all, you would want your target audiences to see your pins, repin them and engage with your brand.
Experts suggest that best time to post on Pinterest is between 8 pm to 11 pm. And the best days to post on Pinterest are Saturdays and Sundays. Don’t fall for posting your pins during working hours on weekdays to increase your pin volume.
NOW IT’S YOUR TURN!
So you just saw – 20 simple Pinterest Marketing Tips for 2018 (and beyond) that will lead to a flood of followers on Pinterest for your business.
The best part?
You don’t need to burn midnight oil creating new content or run from pillar to post to discover new visuals.
If you’re looking for engagement, traffic and leads from Pinterest, all you need to do is to follow these 20 Pinterest Marketing tips for 2018 (and beyond).
Now, I’d like to hear from you. How effective do you think is of Pinterest marketing for your business?
Or maybe you have a question about one of the tips in the blog. Either way, leave a comment quick below. I’ll be around to reply to comments and answer questions.