Smart social media marketers often do two things very well:
First, they constantly look out for techniques that can get them great results.
Second, they hunt down the social media marketing trends of tomorrow to stay ahead of the curve on the ever-so-competitive and ever-so-chaotic social landscape.
In fact, it is essential to stay abreast with the recent developments in the world of social media because the social landscape and the preferences of over 2.206 billion active social media users are changing rapidly.
The world seems to have moved beyond just Facebook posts and Tweets. A virtual ocean of new entrants such as Meerkat, Snapchat and Periscope seem to have taken over the social landscape.
I’m sure you’re wondering:
“How do I find the social media marketing trends to stay ahead in the game in the year ahead?”
Well, I’m no soothsayer, but today I’ll make things easier for you.
Brace yourself for I’m going to foretell the 5 must-know social media marketing trends for 2017 & beyond.
So let’s get started with my way-to-early 2017 social media marketing trends prediction!
1. The Craze of Newsjacking Will Know No Bounds in 2017
If you’re active on Twitter, you must have seen a lot “newsjacking” in your feed recently…
If you’re still unaware about newsjacking, here’s a quick and dirty definition for you. Newsjacking is the art of piggybacking on trending news stories in order to tempt visitors to your social content.
2016 saw newsjacking becoming a big hit amongst businesses and marketers. The popularity was further spurred on by companies like Oreo, KitKat and Tide.
In no time at all, newsjacking developed into a craze amongst businesses that used news stories from the real world to push their products on social media.
Here’s a real life example to show you how newsjacking helped KitKat get retweeted over twenty-five thousand times.
This is what KitKat tweeted after the news of iPhone 6 plus bending in one’s pocket broke out.
Isn’t this amazing?
The fun quotient associated with newsjacking works especially well on social media platforms. Eschewing typical, boring social content, it has enabled businesses to create content that social media users love to like and share.
I’m sure that the craze of newsjacking will continue to get bigger and bigger in 2017 & beyond and it will be one of 2017’s top social media marketing trend.
2. Social Media Marketing Will Become Synonymous with Search Visibility
Even if you’ve a hint of experience in the industry, you’ll probably agree that searchers’ preferences, needs and wants have changed big time in just the past few years.
Today’s net-savvy consumers understand the difference between sponsored listings and organic listings.
Users have started drifting towards searches backed by the opinions and reviews of their social media peers. In fact, 88% people are influenced by online reviews and comments, put up on social media sites by other consumers.
Almost all popular search engines including Google, Bing and Yahoo give prominence to pages with keywords and links to different social sites.
Here’s an example:
In fact, Google has come up with several social features such as SearchWiki, SideWiki, and Social Search to help businesses gather actionable data about users’ website behavior and buying patterns.
Given that the organic reach is down dramatically, and a large fraction of consumers now turn to social media for information, purchase and peer opinions, it could mean that, social media will become more significant for search visibility in 2017 & beyond.
3. Social Media Threats Will Continue to Grow
Caution: this 2017 social media marketing trend may worry you a little.
Because there will more and more privacy threat to social media users in 2017.
Yep, we saw plenty of security pitfalls on social media sites in 2016. As such users started shying away from sharing their personal data with businesses on social media.
Remember, the security breach of AshleyMadison.com. This is just one case; user accounts on Facebook, LinkedIn, and Twitter among others, get hacked repeatedly.
Over the years, security threats on social media have increased by leaps and bounds. Last November, hackers stole usernames and passwords for nearly 2 million accounts at Facebook, Google, Yahoo, LinkedIn, Twitter and 93,000 other websites.
Such cases have only added to the insecurity of social media users.
But let me spill the beans here:
We’re going to see more of such security threats in 2017 & beyond. After all, technology is improving rapidly making it easy for hackers and scammers to exploit the vulnerabilities of social media users.
4. Social Media ‘Buy’ Buttons will become the New Norm
It’s no secret that almost all social media sites have slowly turned into virtual stores.
In fact, people now get options to BUY directly from their social media accounts.
Over the last year or so, social media biggies such as Facebook, Twitter and Google introduced ‘Buy’ buttons to make it easy for their users to shop directly from their social accounts.
The Big Question here is: Will this trend carry over from the previous years or will it die a fast death?
The answer is: Social media ‘Buy’ buttons will continue to make waves in the year ahead!
In fact, this is yet another 2017 social media marketing trend that will evolve, adapt and outlast the rest.
This is because it makes shopping experience quicker and fun. Shoppers are able to purchase what they want without having to log out. At the same time, businesses get to tap into a huge pool of customers and prospects available at social media sites.
5. Social Media Influencer Marketing Will Become the New Oprah
What if there was a way to reach out to a wide number of social media users and convince them to use your products or services, without having to burn midnight oil?
I have good news. There is a way.
And it’s called Social Media Influencer Marketing.
In marketing context, social media influencer marketing is when brands search, identify, and collaborate with social media influencers to promote their products, or services.
This was a winner trend in 2016. In fact, influencer marketing is so popular that 2 out of 3 brands have an influencer strategy in place.
I predict that this amazing “social media influencer” trend will go on to become one of the most sought after 2017 social media marketing trends and will stay popular for a long, long time.
Remember, 92% consumers turn to people they know, including social media influencers, for referrals above any other source.
Collaborating with influencers not only helps brands raise awareness for their brand, but also help them sell their products or services better than even they do.
In fact, influencer marketing proves to be a win-win situation as businesses make $6.50 for every dollar invested in influencer marketing.
Here’s The Next Step…
Are you ready to use the one of these 2017 social media marketing trends of tomorrow from this post?
If so, then it’s time you started leveraging these trends to make the most out of your social media marketing efforts.
Have something to add to this list? Please leave us a comment below and let us know.