What’s the biggest content marketing challenge?
Building engaging content is the biggest challenge for 60% B2B content marketers.
As it turns out:
38% of these marketers believe that the lack of resources to create meaningful content, as the biggest hurdle in building engaging content for content marketing.
And that’s not all:
20% marketers believe that the dearth of great ideas to generate interesting and informative content is the biggest hurdle when it comes to creating engaging content.
I’m sure you’re wondering:
“How can I overcome these hurdles and consistently build meaningful and engaging content to generate more traffic, leads and sales from my blogs?”
Here’s your answer:
You can consistently create engaging content by choosing the right type of content suitable to engage people with your brand because we know content marketing is not easy.
Yeah! It’s that simple!
Or is it?
In order to successfully create content that your target audiences will fall in love with, you’ll need to build buyer personas and then brainstorm about ideas that your buyer personas are looking for.
Once you have a fair idea of what type of content your audiences want and essentially demand you should carefully build the content and use right platforms to market it.
You may like to read – 7 Expert Tips On How To Build Viral Blog Posts for Your Startup
If you’re reading this blog, then you’re in luck because I’m going to pull the curtains and reveal 5 different types of content that yield enough potential to instigate engagement, drive traffic, generate leads and boost conversion rates.
So let’s dive right in!
1.Invest Your Time Building Infographics
More than 2 million blog posts are written and published on the web every day.
As it turns out:
The overload of content on the web has desensitized audiences making your competition tougher than ever.
Your blogs fail to capture the attention of your target audiences and fail to instigate engagement and all your efforts and time building a great piece of content goes down the drain!
So what should you do?
Invest your time building infographic instead of plain, static blog posts.
Because infographics can increase your web traffic by almost 12%!
Infographics work better than plain, static blogs because 90% of information sent to the brain is visual and 65% web users are visual learners.
But before you jump into action:
Make sure your infographics are carefully built to address and solve problems of audiences. Ensure that all data compiled in your infographic is taken from an authentic source. Focus your infographic around subjects that your audiences wish to learn about.
Vengage is a brilliant tool to quickly and easily create awesome infographics. And the best part about using Vengage is that you can create infographics using this tool without having to pay anything.
2. Create Videos to Capture User Attention
What is the one content trend that has evolved and outlasted the rest, over the years?
No brownie points for guessing – it’s Videos!
Videos are the key trend at the moment and if you’re not creating videos, you’re leaving money on the table.
Because 1/3 of all online activity is spent watching video and 87% marketers are already using videos to engage their audiences!
And that’s not all:
Marketers who use video boost conversions by 49% as against than who don’t use videos and they can drive a 157% increase in organic traffic..
What about engagement?
When it comes to engagement, no other content can beat videos. They generate 1200% more shares than text and images combined.
If you’re looking to drive more traffic and boost user engagement, I advise you to place your bets on videos this 2018 and beyond.
Videos serve as link bait and help you enhance click-through rates from SERPs or search engine result pages. So, if your search results have snippets of videos showing, chances of people clicking on the video link go much higher.
3. Place Your Bets on Quizzes
Now that you know about infographics and videos, let me reveal yet another amazing content type that can instantly boost engagement for you.
What am I talking about here?
Yes! You heard it right!
Quizzes are often overlooked but powerful content format that drive engagement and revenue for your business.
For a decade or so, online quizzes have immensely been popular amongst people. Quizzes get your audiences involved seamlessly driving them into your sales funnel and keeping them engaged throughout their buyer journey.
If you’re still apprehensive about using quizzes, let me cite an example.
BuzzFeed published around 7 online quizzes daily and 96% of its audiences finish a quiz after starting one.
Wait! There’s more to it:
A Buzzfeed quiz titled – “What City Should You Actually Live In?” has been viewed more than 22 million times and has been liked on Facebook more than 2.5 million times.
If you’re looking to drive more engagement, more traffic, more leads and more sales, invest your time creating an awesome online quiz now.
Let’s move on to the next content type on our list.
4. Start A Tour of Your Image Galleries
By now you already know that more and more internet users now prefer visual content over static, text content.
This is because the attention span of the users is decreasing each passing day.
The attention span of today’s users is 8 seconds, which is lesser than that of a gold fish.
This is where image galleries come to your rescue.
Graphic image galleries make for a great way to capture and hold your user’s attention for a longer time.
37% marketers believe visual or image marketing is perhaps the most important content type.
Still not convinced? Here’s an example:
New York Times’ 4th most shared post in 2015 was an image gallery.
This image gallery with beautiful pictures appealing to those dedicated towards the love of travel and adventure garnered more than 500k shares.
5. Pull the Crowd on the Web with Podcasts
Last but certainly not the least on my list of content types to boost engagement is Podcasts.
Podcasts are a brilliant way to drive traffic and boost engagement for your website.
Bold Claim? Definitely!
But stay with me:
67 million Americans listen to podcasts monthly and 42 million Americans listen to podcasts weekly.
Wait there’s more:
Weekly podcast listeners spend a mean time of 5 hours and 7 minutes each week listening to podcasts.
Monthly podcast consumers subscribe to an average of six podcasts and 48% monthly podcast consumers follow companies/brands on social media.
Given the stats:
I’m sure you probably have understood how podcasts can help you establish a real connection with your audiences and engage them for a long, long time.
And don’t worry:
Podcasts are relatively easy to create.
You can easily create one with the audio software that comes loaded with your PC.
Podcast lovers tune into their favourite podcasts at home, in their cars, or even at work. So, by creating an interesting podcast, you can easily make your brand become a part of your audiences’ daily life.
Now it’s Your Turn!
Producing engaging content isn’t easy. But you don’t have a thing to worry about!
Simply, put this learning into practice, drive more relevant traffic to your website and make your visitors stick to your site like superglue.
Leave a comment to let me know which content type you’re going to try first.