5 Conversion Rate Optimization Hacks for WordPress Website

Did you know? More Google Searches are being made for ‘Conversion Rate Optimization’ than ever before.

Google Searches for ‘Conversion Rate Optimization’ Have Increased

And today we’re going to discuss about 5 Conversion Rate Optimization hacks.

But before we do that here’s a question for you…

What is the secret formula for a large number of websites that enjoy an untapped authority on the web?

Well, I’m sure you’ll agree that it’s not an easy question to answer.

But you probably know a large number of websites are able to generate a lot of traffic and get a lot of eyes to just about everything that they publish.

How do they do it? What’s the secret?

Actually, it’s not too big a secret. It’s their amazing website that packs in enough punch and substance to take elements of your brand and showcase it to the world in a way that’s even more awesome.

But you’ll be surprised to know that around 52% small businesses don’t have a website in the US. As a result, they lose out on leads, conversion and revenue.

Given the ever-increasing competition in the global market, it’s no exaggeration to say that without a fully functional and navigational website, you can’t think about authority, traffic and conversions.

But here’s the deal:

Building a website that can capture attention and interest from your audience may prove to be too expensive.

Fortunately, you’ve got WordPress!

You’ll be surprised to know that more and more startups are now whole-heartedly embracing WordPress to get their websites off-the-ground.

In case you think you’re good without a WordPress website, here are just 5 statistics that will make you rethink this assumption:

  1. WordPress sites capture more than 22% of the Internet.
  2. 6 million Websites depend on WordPress.
  3. 409 million people view WordPress blogs daily and WordPress related keywords score 37 million searches per month.
  4. The monthly combined traffic of WordPress sites is 14.7 billion.
  5. 22% of new U.S. registered domains run on WordPress.

Now you probably know that having a WordPress website is a sure-fire way to make your business shine on the Internet.

But there’s a catch:

Around 23% of sites globally use WordPress. Given the steep competition, how would tap into untapped website visitors that your competition doesn’t know about?

You’ll need to work on WordPress conversion optimization hacks if you’re actually looking to stay ahead of the curve.

I’m sure you’re probably wondering:

“Where do I find such WordPress conversion optimization hacks that actually work?”

Well today I’m going to make it easy for you.

All you need to do is carve out a few minutes of your day and tackle one of the 5 WordPress conversion optimization hacks below.

1. Let Your Landing Pages Attract Sales

Landing Page is where conversion happens. Great landing page designs can help your WordPress website generate leads, attract sales and increase conversion rates.

You’ll be surprised to know:

Companies with 40+ landing pages get 12 times more leads than those with 5 or less and they see a 55% increase in leads when increasing their landing pages from 10 to 15.

Landing Page Stats

 

But here’s the deal:

You just get 4 seconds to capture the attention of your website visitors.

How would you optimize your landing page to speak to your customer in just 4 seconds?

Here are 5 landing page best practices to help you turn your WordPress website into a conversion machine:

  1. Keep your landing page simple and navigable.
  2. Use high resolution product images and keep reading to a bare minimum for customers.
  3. Use social share buttons and optimize your landing page content with LSI keywords.
  4. Avoid pop-ups, sliders and image carousals.
  5. Ensure Trust seals and Phone number on your landing pages.

2. Call to Action is your Best Bet

Sure, there are multiple ways to optimize conversions…

…but CALL TO ACTIONS have major impact on your conversion rates.

But here’s the shocker:

How CTA is Ignored

70% websites do not feature call to action buttons.

Here’s what happens:

Typically, users make an impression about your website in just 17 milliseconds. This makes it next to impossible for you to increase conversions if you aren’t careful about call to action.

That’s why making even small tweaks to your call to action button can help your WordPress website make big wins in terms of conversions.

Check out these 5 tips to get the most clicks and conversions out of your call to action buttons:

  1. Use action-oriented words and create a sense of urgency in your CT buttons.
  2. Carefully consider your CTA design and color.
  3. Ensure Larger Call to action button Text for Easy Reading.
  4. Ensure a short and to the point Call to action copy.
  5. Place Your Call to action button above the Fold.

3. Don’t Forget to Optimize Your WordPress Site for Mobile

A BaseKit survey conducted on 510 small businesses found that 91% business’ websites are not mobile optimized.

This could lead to a huge loss in conversions.

Here’s why:

  • 61% users abandon a site if they face bad mobile experience.
  • 52% users don’t engage with non-mobile friendly sites.
  • 48% users think businesses that don’t have mobile friendly sites don’t care about their users.

As if that wasn’t enough:

Non-mobile friendly sites are penalized by Google. It drops their SERP ranking and around 50% non-mobile friendly websites witnessed a steep decline in their SERP rankings.

Non-mobile friendly sites are penalized by Google

So, if you wish to generate torrents of organic traffic and optimize your conversions manifold, you’ll need to optimize your WordPress website for better mobile experience.

But how would you optimize your website for mobile and increase conversion rates? Here are 5 easy tips:

  1. Ensure quick page load time to optimize your WordPress website for mobile
  2. Use mobile-friendly images, and keep your fonts large and legible.
  3. Ensure that your links and information are all in a clutter-free space.
  4. Make sure that your site is scalable.
  5. Ensure a Mobile Sitemap for Better Searchability.

4. Personalize Your WordPress Website

Let’s face it:

Getting visitors to your WordPress site is a tough job…

….but making them stick to your site like superglue is the toughest task.

You’ll be shocked:

74% visitors get frustrated and abandon a site when they find nothing that matches their interests.

Website Personalization is Important

And if 74% people don’t stick to your site, you’re left with just 26% visitors to convert? That’s like leaving money on the table.

The bottom line?

If you want to convert visitors to your site into actual, buying customers, you NEED to keep them engaged on your site.

Remember personalized web experiences lead to an average of 20% increase in sales.

You’re probably wondering how can you use personalization to your advantage.

Here’s how:

  1. Focus on user’s gender and interests and segment your audiences accordingly.
  2. Build targeted landing pages and call to actions.
  3. Personalize your web content.
  4. Offer exclusivity through personalized product recommendations and navigation.
  5. Use personalized banner, retargeting ads and even graphics.

5. Don’t Forget to A/B test your WordPress Website

Did you know?

For 2 years running, A/B testing is the most used method for improving conversion and using correct testing methods can increase conversion rates up to 300 percent.

Check out this graph below to see the potential difference in marketing results when A/B testing is utilized, compared to when it isn’t.

AB Testing is Crucial to Conversion Rate Optimization

But here’s the shocker:

Only 44% companies use A/B testing for conversion rate optimization.

Why?

Because of the unawareness of simple tips that can help them analyze what’s working and what’s not working for their WordPress website.

If you too thought A/B testing is a rocket-science, here are 5 easy tips that will make it easy for you to A/B test your WordPress site.

  1. Carefully mull over the element of your WordPress site you would want to test.
  2. Write a clear A/B test hypothesis.
  3. Use 302 redirect when A/B testing your WordPress
  4. Choose the right segment of audience and the right sample size for your test.
  5. Mull over the test duration and don’t forget to re-test.

Over to You!

So, there you’ve it – 5 stupid simple hacks to amplify the conversion of your WordPress site! We’re sure you would have definitely picked up a few tips that you’ll like to try immediately.

So, go ahead put these stupid simple hacks into practice and multiply the conversions of your WordPress site double fold.

Have anything else to add to this list? If so, then leave us a quick comment and let us know.

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