A general mentality overwhelming many bloggers is that they must get people’s attention right away. Many bloggers think that people are to be blamed for not responding well to a blog site on expected lines. Not surprisingly, a majority of blogs fail to make any impact on audience, as they do not introspect.
In most of the cases where blogs fail to catch visitors’ attention, the fault is with the blog design. When we talk of the blog design faults, it involves whole appearance of the blog including how the content is presented. Do not forget that decreasing attention span of the people on the web is a huge impediment in engaging them with a site. The marketers have to come out with different strategies to capture target audience’s attention within seconds and then hold the visitor for a long time to make him/her read the content. In fact, many crucial aspects of building blogs come into play to engage the visitors and then to convert them into buyers.
Your business blog must be appealing to the readers and engages them. As is true for branding elements, your blog must also make an instant connection with your audience.
So, here are 6 easy blogging tips that will help you drive traffic and boost conversion optimization efforts with your business blogs.
Tip #1: Make a Great First Impression
In real life, you know that first impression of our personality is crucial for your acceptance for a job or any other works, even to make a place in society. It is true for your blog design as well. If its content has a neat presentation with relevant images and helpful material in understand an issue, you create a good first impression on readers and they come back again to read another blog post. Ensure also that you make your blog interesting.
Please keep in mind that while content is always important than graphic design but it is the design that will create the first impression. Mostly, your audience will proceed further for reading your blog if they find the design appealing with soft colors, white space, relevant images at right place and so on. Steve Jobs has rightly emphasized, “Design is not just what it looks like and feels like. Design is how it works.”
Tip #2: Building Blogs for Your Buyer Persona
User-friendly design of your blog is extremely necessary to engage audience and drive traffic. People visiting your blog must get what they want. Therefore, you must aim at addressing the pain points of your buyer personas or your target audience. Make it a point that your blog is specifically for your targeted audience and not for everyone. So, find out which section of population your want to address in your blog and design it accordingly. In a survey, it was found that 76% of people liked the sites that were easy to scan.
So, instead of paying too much emphasis on making a uniquely designed blog site, pay heed to designing a user-friendly site. Repeat visitors look for ease of searching information and not for uniqueness of the site’s design. For example, your blog site must show search results not just by date but also by relevance to make it user-friendly.
Tip #3: Remember, Simplicity Is the Key
Rightly said by Steve Jobs – Keeping your blog simpler could be harder than keeping it complex. Keep your blog design as simple as you possibly can. This means that you must eliminate all those design elements that are not required at all. Such unwanted elements of images, text, colors, space etc contribute only to adding confusion for readers. If you are entangling your audience in complexity of your blog design, it means you have diverted their attention from your content and business message.
A simple rule to follow here is to let there be plenty of vacant or white space. This space allows for focusing the readers eyes on vital content, which you want them to read. This will add credibility to your blog. So, avoid stuffing the space with messages and banners.
Tip #4: Follow Rule of Thirds for Images
Your blog has relevant images that you selected carefully to make an impression on viewers. But only those images which catch attention immediately will convey your message. Remember that visuals are your way to engage viewers instantly so that your audience reads your blog from start to finish.
While taking photographs of your products and picking up stock photos make sure that, the images follow rule of thirds. Under this rule, an image is divided into 9 lines, 2 horizontal and 2 vertical. This rule implies that main interests of an image should be placed at the intersecting lines where viewer’s eyes focus on the image first. Such a picture leaves a memorable impression.
Tip #5: Clarity of Your Message Matters
A reader must clearly know what your blog is all about and how it is useful to solving relevant problems. For the first time visitors, clarity about a blog’s main purpose and its usefulness is important. No one wants to waste time to find out purpose of your blog, as there are many other amazing blogs available on similar issues.
Therefore, it is important that your blog site builds a connection with readers immediately so that they stick around. Such clarity is vital to prime your blog for success.
A trick to send message to the audience is to place your key content on the top left corner of your website. This is the corner where readers’ eye scan the site first.
Tip #6: Ensure Readability of the Post
Your visitors will migrate to your competitors’ site if they find your blog difficult to read. They would not spend even a second more in case the site is not easy to read.
To ensure easier readability, your body of text should preferably be in larger fonts of at least 14 px. The lines should be short for easy scanning while reading the content. To give rest to the eyes, keep enough white space between paragraphs. Your paragraphs should comprise of 3-4 lines. Make it a point to provide subheadings after 2-3 paragraphs to make your topic clearly understandable.
Try to break your text into many elements. Give headings, subheadings, lists, italic text, quotes etc so that readers do not have to put too much stress on mind to understand an issue of discussion.
Now It’s Your Turn!
These tips will surely help you design a blog that engages your visitors. Success of your blog will depend largely on its ability to compel its readers to come back to get more useful information.