With more and more businesses, marketers and bloggers across verticals and industries creating content, people have become desensitized towards blogs and articles. Static content seems to have become boring for people. And people now look for and essentially demand interactive content that gets them involved, creating a more personalized and memorable experience. The competition on the web is forcing content marketers to become more creative in their endeavors.
The best way of inviting consumers to engage with your brand or blogs is through interactive content. But sadly, many content marketers have still not awakened to the potential of interactive content. Resultantly, they struggle hard to get their audiences involved, engaged and entertained.
A Hubspot survey reveals that over 54% marketers believe that producing engaging content is one of the biggest challenges. Another survey by Adeliestudios.com suggests that 1.8 million words is the value of one minute of video.
Still not convinced? Check these stats out:
- 81% marketers state that interactive content is effective in terms of catching attention of views quickly.
- 93% of the most engaging Facebook posts are image posts.
- in January 2015. 9 out of 10 most shared Facebook posts were quizzes.
Given these statistics, it comes as no surprise why despite putting in a lot of efforts, time and money, most bloggers and businesses fail to capture the fancy of today’s discerning audiences.
So, if you too are looking forward to capture the attention and interest of your target audiences in 2017 and beyond, you’ll need to embrace interactive content in order to get your audience involved, entertained and engaged.
But here’s the BIG QUESTION?
What type of interactive content should you opt for?
Don’t worry. We’ve a list of 7 types of interactive content that will make you feel like a super content marketer in 2017 & beyond.
I’m sure you can’t wait any longer to see the 7 types of interactive content that will help you drive traffic, increase dwell time and boost conversions.
So here they come:
7 Interactive Content
1. Don’t Fizz Out, Just Quiz Out!
Quizzes are perhaps one of the most popular forms of interactive content – giving bloggers an interactive option to engage their target audiences. Online quizzes have the power to boost customer engagement and drive more traffic to your blogs.
In fact, 88% marketers fins quizzes to be effective in terms of differentiating a brand from its competitors. The main motive of creating such online quizzes is to have them shared with as many people as possible in order to get your name out there.
- The average quiz gets 1,900 social shares. (Source: Brafton.com)
- The top 3 quizzes from the past 10 months were shared more than 1 million times. (Source: boombox.com)
- Quizzes have a 78% completion rate & 82% click-to-conversion rate. (Source: penguinstrategies.com)
Buzzfeed’s “What City Should You Actually Live In” quiz was taken by over 20 million people. Over two million people ‘liked’ and ‘shared’ this quiz on social media within just one year of its going live.
The New York Times published a quiz ‘How Y’all, Youse and You Guys Talk‘ which became the most viewed New York Times page.
The key to creating effective quizzes is to first find what works for your audience. Then, work on a sensational title to make your quiz compelling and persuade your audiences to click. Create an experience that makes participants want to engage with you further.
Here are five online tools that can help you create online quizzes easily are:
- Google Forms + Flubaroo
2. Let Your Videos Do the Talking
Interactive video content is marketers’ favorite way of reaching to a wide-ranging audience. In contrast to conventional videos, interactive videos use engaging elements to make viewing experience memorable. Remember, an average internet user spends 88% more time on a website with video, according to Adeliestudios.com.
Here are a few pointers that you must keep in mind when making an interactive video includes:
- Make sure to include links, call to action and to make the videos persuasive.
- Your script must be to the point to let viewers focus on your message.
- Not only the moving pictures but text also must convey the key points of your video perfectly.
- The length of the video should be 2-3 minutes to make it sharable.
Forbes Insight reveals about 65% of those who view a video, click through to visit the website. The rise of interactive videos has enabled viewers to engage themselves with the content. Resultantly, viewers are now able to download coupons and click on desired links contained within the videos. But it’s difficult not talk about YouTube “Break Out” trend when talking about the use of videos for marketing.
An ever-increasing number of companies are collaborating with You Tube to design marketing videos that pleasingly surprise, entertain and engage viewers. Tipp-Ex whiteout campaign is an excellent example of the same. This interactive video enables viewers to interact with a huntsman who doesn’t want to shoot a bear.
Here are 5 online tools that can help you create interactive videos:
- Popcorn Maker
3. Explore the Visual Appeal of Galleries
Let’s face it; we all love to see pictures. Be it a well-thought of logo design or a creatively inspiring product images, pictures yield enough power to get—and hold—the attention of your target audience and hold it long enough until they’ve paid for your product or service.
Remember, modern day discerning visitors often shy away from text-heavy content. Obliviously, it written content takes a very long time to capture someone’s attention. The information conveyed through an image, on the other hand, just takes a fraction of a second to digest. An article published on Hubspot explains that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 X faster in brain than text.
Galleries are collection of pictures and serve as one spot for plenty of images. You can display impressive images of your products showcasing their quality and usefulness for your audiences. Each image in your gallery must come with a catchy caption to describe user experience. You can use galleries for product catalogues and photo albums.
A contest organized by Shoeboxed – “The Messy Desk Contest” is a great example of how galleries can help you drive torrents of traffic and generate tons of leads. Within the first 48 hours of the The Messy Desk Contest, the company received over 200 photos of the most disorganized, messiest desks with a lot of user comments, and traffic!
Here are a few tools and resources to help you create awesome image galleries:
- Snap App
- Ion Interactive
4. Meme-tise Your Content & Get Loved
Memes are simple photos, videos, text or a combination of all these, that spread on the Internet like wild fire. Memes often have some sort of joke or pun involved. Use of such memes gives your target audience something to laugh about, something to ponder over or something to be inspired with!
We’re sure you’re wondering:
‘How can I create such memes?’
Don’t worry; we’ve done the hard work for you. Simply follow these easy ways listed below:
- Check out existing trends and pre-existing memes. Pick the ones that have a clear connection to your brand and business.
- Memes that can showcase your brands personality must also be part of the list. Don’t forget to include the ones that can appeal to the emotions of your target audience.
- Carefully compose your content. Don’t forget to keep your content short and simple. And ensure that your visuals match the message that you’re trying to put forth.
- Ensure that you’ve all the necessary tools to create funny memes. Some of the popular sites that can help you create funny memes quickly are Quick Meme and Meme Generator. These sites allow you to add your own text to popular meme images.
- Lastly, you’ll need to launch your memes at the right platform to get online exposure. Don’t just publish these meme on your blog. Do well to post them on Twitter, Facebook, Instagram, and Pinterest. You may even email it to your subscribers.
Memes are fun and entertaining interactive content and their quick-to-go-viral factor can actually help you market your brand easily. Memes can be used to help create successful social media campaigns that will drive tons of traffic to your blogs.
5. Launch a Contest and Make Waves in 2017
Contests provide a personalized interaction that can drive traffic to your site, generate new leads, and convert strangers into actual customers. In the case of a new blog, contests can be very helpful in attracting new readers. All a marketer needs to do is choose the right product and market the contest well. However, there are a few things to take care of while making a contest:
- Announcing a Prize: Picking a prize might seem simple enough, but you should take some time to think about your prize to ensure you choose one that will help to make your blog contest successful.
- Choose an Entry Method: The simplest blog contest entry method is to ask people to leave a comment on your blog contest announcement post. That comment acts as their entry.
- Start and End Date: Make sure you announce the specific date and times it will start and end to set entrant’s expectations.
- Choosing the Winner: Depending on how your blog contest is set up, the winner will either be picked randomly or subjectively. For random contests, you can use a website such as Randomizer.org to automatically generate a winner.
Starbucks’ ‘White Cup Contest’, launched in April 2014, is a great example of how contests can easily harness the power of user interaction and convert it into a high traffic for your site.
Fans were asked to create their own art on Starbucks’ white cups, take a picture of the same and submit it to Starbucks’ Twitter or Instagram account. Nearly 4,000 customers submitted entries in a three week span. The contest proved to be a great way for Starbucks to earn instant publicity and generate a lot of traffic for its official site.
6. Unleash the Power of Social Gamification
Social Gamification is the act of reorganizing activities of daily life and presenting them into a game format. Reward and recognition are basic tools to engage people in this type of interactive content.
US Army is a great example of an organization that successfully uses Gamification concept to drive recruitment. By bringing reality into a game, US army allows recruits to put themselves in the shoes of a soldier and check whether they have what it takes to become a battle fighter.
Are you still wondering whether Social Gamification actually works? If yes, check out these 5 stats that will make you understand the importance of Social Gamification in content marketing.
- More than 70% of the world’s largest 2,000 companies are expected to have deployed at least one gamified application by year-end 2014. (Source: Convinceandconvert.com)
- Vendors claim that Gamification strategies can lead to a 100% to 150% increase in engagement metrics. (Source: Convinceandconvert.com)
- In a 2015 survey, 87% retailers said they plan to use gamification to engage customers within the next five years. (Source: Bostonretailpartners.com)
- The Gamification market is predicted to surpass $10 billion by 2020. (Source: Researchandmarkets.com)
- The global market for Gamification is expected to reach $5.5 billion in 2018. That would represent an annualized growth rate of 67 percent from 2013 to 2018. (Source: Marketsandmarkets.com)
Given these stats, it’s no rocket science to understand that Social Gamification represents a promising strategy for content marketers to drive traffic, build loyalty and instantly generate high-quality and sales-ready leads.
7. Ranting Through Content Is Rewarding
Also called Rant Posts, Opinion posts are entirely different from regular blog posts or content. Opinion post has a strong opinion expressed about an issue or subject. When a point of view is controversial, surprising, shocking and contrary to popular belief, it generates more shares and views.
So, if you’re planning to explore the advantages of opinion posts, ensure that your opinion is more expressive in tone. But don’t overdo opinionated posts. It’s suggestible to write such posts occasionally.
Write a strong first-person take on a hot topic or big issue occasionally. When you address popular topics, you’ll be able to get stronger search potential and shareability.
Remember, you’re just one click away from oblivion. So ensure that your opinion posts are constructed with extreme care and attention to detail.
Wrapping it Up!
In 2017 & beyond, you can bet your money on these interactive content types when the question is to drive maximum traffic, generate leads and boost conversions without spending through your nose.
So if your blogs fails to incorporate all these into an engaging whole, now’s your chance. Go for the change. Remember, it’s never too late to get your blogging potential back on track.
Do you have any questions? Leave a comment quick below. I’ll be around to answer your questions.
So if you have a question or thought, leave a comment right now.