Let’s face it – almost all businesses keep working on Facebook, LinkedIn, Instagram and Twitter marketing strategies with an intention to increase their brand awareness, build loyal brand followers and drive home torrents of traffic.
There are over 2.206 billion active social media users.
But you’ll be shocked:
More than 46% businesses fail in their social media strategies of driving traffic from social media channels.
Because they follow the ‘Blindfold Dart Game’ approach – throwing a bunch of darts to the board hoping at least one of them would stick.
If only it were that easy…
If you’re actually looking forward to bring home torrents of traffic from social media sites, you will need to go above and beyond what’s common.
You’ll need to systematic with your approach and work on strategies that almost guarantee to get the attention of your target audience on social media.
Today, I’m going to pull the curtains and reveal 7 stupid simple tips that will get you high volumes of targeted traffic from Twitter.
Here’s the deal:
- 500 million tweets are made per day and more than 37% users Tweet or Retweet several times per day.
- 75% Twitter users feel better about a brand after following it on Twitter and reading its Tweets.
Now that you why we are focusing on Twitter in this article, let’s move on to the BIG QUESTION?
How to drive more traffic from Twitter?
Get set! I’m bringing in the noise…
1. Give Your Audiences Your Links to Retweet
Okay! Probably you do know this:
A large number of Twitter users treat Tweets without relevant links as spam.
Without a relevant link, Twitter users are not able to see and read the accompanying content and validate the claim/statement/point made in the Tweet.
You must always include a relevant link to your post in your Tweets.
But wait there’s more:
How do you plan to make your blog readers tweet your blog posts?
Here’s what you should do:
Add a “tweet this quote” or “click to tweet” link in your blog posts in order to help your readers’ tweet anything they link in your blog post.
This will get more and more eyes for your blog posts.
Check out this example:
See how easy it is persuade your blog readers to start tweeting your blogs.
Now, let’s move to the next tip on the list…
2. Add Images to Make Your Tweets a Click bait
Now you know that you have share links in your tweets.
But does that guarantee a click on it?
Because it is not visually appealing!
You’ll be surprised:
Tweets accompanied with images get twice more engagement as against those without images.
Here’s what you must do:
Add images to your tweets. But make sure that your images are relevant to the link that you’re sharing via Twitter.
Here’s an example:
3. Keep Your Tweets Short & Sweet
As a rule of thumb:
Keep your tweets short and simple.
In my experience:
You must aim at building short and crisp tweets that talk to the point and cut through the fluff.
Also try building shorter tweets that bring alive the suspense quotient persuading visitors to click on the link.
Here’s an example:
Now, let’s slide to next simple tip on my list.
4. Strategically Use Hashtags in Your Tweets
I’m sure you’ve heard a million stories about compulsorily using hashtags in your tweets.
I’ll tell why you must use a hashtag in your tweet:
Tweets including hashtags get 2 times more engagement.
What does this mean?
Strategically use hashtags related to your industry and business to increase the exposure of your tweets and make it available for those searching for more on the subject of your blog post.
Be consistent with the use of hashtag. But don’t overuse hashtags.
Don’t use more than three hashtags in a tweet and create your own brand hashtags. Tap into the popularity of trending and daily trending hashtags to widen the reach of your tweets.
Here’s an example:
5. Present Your Tweets Like Movie Teasers
Okay! What does a movie teasers do?
It gives you a glance of what’s in it increasing your curiosity, without giving away too much.
This is what you’ll need to do with your tweets too.
Here’s what I mean:
Don’t give away everything about your blog in your tweets. Make your visitors get curious about it.
Don’t use too complicated words in your tweets. Ask your followers a question and generate a discussion around your blog’s subject.
Here’s an example:
6. Schedule Your Tweets at the Right Time
Here’s the thing:
Twitter is not about – the more you tweets you publish, the more traffic you’ll get.
It’s more about tweeting exactly when your audiences are available on Twitter.
Timing is everything here!
Here’s what to do:
Time your tweets to be published at times when you target audience is active on Twitter to generate maximum website traffic.
Most users use Twitter when commuting to work or when returning back from their work.
It is between 9-10 Am and 5-30-6.30 PM pm. Also try publishing tweets during lunch hours. A survey by Dan Zarrella reveals that tweets posted in the afternoon gets highest CTR.
7. Test, Monitor & Test Again
Last but perhaps the most important pointer:
Keep monitoring, and analyzing your Twitter performance to understand what’s working and what’s not working for you!
Do conduct A/B test experiments and analyze the results to understand what new ways could help you drive torrents of traffic to your site.
Over to You!
So there you have it – 7 of my most favorite tips to drive more traffic from Twitter. Go ahead, put these tips to test and see which of them work best for you.
Do let us know what worked better for you? Or please feel free to ask me any questions about anything you’ve read.
Leave us a quick comment and let me know. I’ll be around to answer all your questions.