Email newsletter is perhaps the best way to grow or maintain relationships with customers and prospects, even if people aren’t actively making a decision to buy your products or services. But usually, newsletters either get instantly deleted or keep lying in the inbox of the people unopened.
Though people subscribe for the newsletter themselves, they don’t actually read it. Worst, they sometimes consider unsubscribing it as their email clogs up. A reason for their doing this could be that the newsletters did not attract them enough to open their mails.
I’m sure you don’t want this to happen with your newsletters? After all, emails can give you a ROI of 4300%. So what should you do to make sure that your email Newsletters aren’t really sitting ideal in your recipients’ inbox?
Here’s your answer:
Instead of a bland email containing offers, turn your newsletters into a brilliant story that your recipients’ would love to open and read, time and again. Believe me when I say, a large fraction of people relish reading newsletters. In a survey, 90% of the participants chose to receive email newsletters and only 10% opted-in via Facebook to receive updates from a company.
How’d you like to see the secret strategies that BIG BRANDS use to convert ice cold email recipients into regular newsletter subscribers and fans?
Well consider yourself very lucky…
…because today I’m going to pull back the curtain and share how to make your email newsletters more compelling by adding or changing just 5 graphic design elements.
Brace yourself; I’m bringing the noise.
Tip #1: Pair Contrasting Fonts
Pairing fonts can be a great challenge. Selecting two or more fonts that work well together stumps people, especially those who start without a graphic design. A thumb rule is to select contrasting fonts, so that they complement and balance each other. Fonts too have personalities. And having two fonts of same personalities (for example, entertaining) can really spoil the game for you.
My suggestion here is to use as few fonts as possible so that you are able to achieve harmony easily. If you use one font as a bold, try and keep the second one as a lighter and condensed one. Remember, it’s the differences in style make the newsletter copy easier to read.
In the following example, font Sifonn has been used for the Hawaii and font Arvo has been used for the supporting text. The contrast between the 2 typefaces has been further enhanced by increasing the size of the title considerably.
Have a look!
Tip #2: Use Larger Hero Images
When talking about 5 most compelling graphic design elements, it’s difficult not to talk about larger hero images. Using a great image at the top of your newsletter will definitely help you capture the attention of your readers, right from the outset.
Utilize above the fold areas of your newsletter to use such hero images so that appeal of it strikes the readers first. Remember, images in your email newsletters bring life to the stories you share. Whether those stories share events, business updates, or new items for sale, quality images create better email newsletters!
Make sure that your images are in-sync with your content. I mean, obviously, you will not use image of a desert when trying to sell a boat. Use new, fresh and unique photos so that your recipient feels good when seeing it.
You could also experiment blending images with two or more different colors. Here’s an example to help you get an idea of how to use big images. I bet you won’t be able to take your eyes off this newsletter. After all, it is lively and bright.
Tip #3: Don’t Forget the Newsletter Title
The headline of a newsletter is important for it immediately conveys the message you’re trying to communicate to the recipients. Catchy and cool headlines capture a reader’s mind. And if you really want your readers to go through your newsletters, learn to write effective headings. Everything else comes later. Your tile should be able to tell the readers what your newsletter is all about. It should be simple yet interesting yet witty.
Check out the example below of a newsletter that is content heavy and features a catchy and cool heading.
Tip #4: Don’t Forget the Header and the Footer
The header, found at the top of your newsletter, has to be designed well since it raises expectations in users of how your email newsletter is going to be. It should be created in such a way that it tempts your recipients and make them stick to your newsletter like a superglue.
Essential information such as the name of the company and the logo design should be placed in the header part of the email newsletter. Try to keep your headers of all your newsletters’ consistent, with clearly visible publication date, issue and main lines of the content.
Likewise, footer must in variably provide important details such as the contact details, address or any other administrative notices. Remember, footers are equally important and make the newsletter complete. You can add the links of your website and other newsletters too in the footer section.
Don’t forget to include a link for subscribers to share or unsubscribe your email newsletters. This won’t bring any harm to your business as it is better to have your 100 people actually reading your newsletter than 1,000 keeping it in Trash.
Tip #5: Follow a Style Palette
Being consistent shows your diligence and reliability all required for building trust with the readers. Creating a style sheet for your email newsletter saves you from the hassle of designing or editing your newsletter again and again, especially if different people are working on the same newsletter.
The best way to create a consistent hierarchy is through a style palette. You will not have to worry about remembering the color combinations, font styles or images sizes. Email newsletter providers such as Emma and Constant Contact upload your template and create text styles for you to use after you have made a custom template using your brand’s color, text and images.
Over to You!
So, there you have it – some insanely actionable tips to make your email newsletter stand out from the crowd.
Don’t forget to focus on small details such as the header and the footer and use attractive, larger Hero images to grab reader’s eyeballs. Last but not the least; test your email newsletter on different devices such as mobile, laptop etc. to ensure that the images are responsive, and newsletter loads quickly. Also see to it that your email newsletters easily adapts to the changing screen size.
Now go on, put these learning into practice and get set to see an instant boost in the number of your email subscribers.
What do you think of these easy email newsletter tips? Or maybe you have a question about something.
Either way, leave a quick comment below. I’m here to reply to your comments and answer your questions.