Why Should You Focus on Instagram Marketing in 2018 (And Beyond)?

Recently, we conducted a short survey to understand the impact of Instagram Marketing.

We surveyed over 200 social media managers and experts from BFI (Banking, Finance and Insurance) sector:

We asked them about their preferred platforms for social media marketing?

Specifically, we investigated about their preferred social media platforms to push branded content, connect with fans and create an engaged community around their brand.

And here’s what we found:

48% social marketers from BFI sector trust Facebook, 33% believe Twitter to be the best platform to promote BFI brands and content and 19% of them said LinkedIn was the best platform to build an engaged community of followers.

But to our surprise:

None of the marketers we investigated used Instagram marketing!

But here’s what we would want you to know:

These marketers are leaving a lot of money on the table.

Why?

Because Instagram marketing is newest ticket to success for marketers! And if you don’t want to be left behind in the race of conversions, engagement and brand awareness this 2018 (and beyond), you’ll need to add Instagram marketing in your arsenal.

Wondering why?

Instagram has over 800 million monthly active users.

Instagram has over 800 million monthly active users

In fact, it has the highest number of users after Facebook.

Instagram has the highest number of users after Facebook

And almost 51% users visit Instagram at least once every day.

51% users visit Instagram at least once every day

Quite expectedly, a large fraction of big brands have shifted from Twitter to Instagram marketing in order to drive traffic, generate leads and boost conversions. In USA alone, 2 million companies started using Instagram advertising over Twitter advertising in 2017.

2 million companies use Instagram advertising

In fact: a fair share of bigger brands has already awakened to the power and potential of Instagram marketing.

Brands use Instagram Marketing

And if you too have been neglecting Instagram marketing, it’s time you start looking out for Instagram marketing tips and tricks.

Here are 5 reasons why you must start using Instagram marketing now:

1. To Reach Out to Potential App Buyers

You’ll be surprised:

The number of mobile phone users is likely to reach 5.07 billion people by the end of 2019.

number of mobile phone users is likely to reach 5.07 billion people by the end of 2019

This is around 80% of the total Internet population.

And that’s not all

90% of total digital time is spent on mobile apps now.

90% of total digital time is spent on mobile apps

And 20% of the total mobile app usage is consumed by social networking.

20% of the total mobile app usage is consumed by social networking

And when it comes to social networking apps, Instagram is the most used social networking app after Facebook.

In fact, more than 101.42 million mobile app users used Instagram mobile app as of November 2017.

101.42 million mobile app users used Instagram mobile app as of November 2017

Now:

Being an app only social networking platform, it has become immensely popular amongst users and given its popularity, it would be a mistake not to use this social networking app to reach out to new and potential customers, create a buzz around brand and boost your conversions.

2. To Attract New Followers with Impressive Visuals

Everyone and their grannies know that visuals have increasingly important for social media marketers.

Psychologically:

Images and visuals leave a lasting impression on our minds. In fact, 90% information transferred to brain is visual. And images are processes 60 thousand times more quickly than text based information.

90% information transferred to brain is visual

Given the immense potential of images and visuals…

…it’s no wonder images and visuals remain the most commonly used social media content for more than 74% social media marketers.

commonly used social media content

This is where Instagram makes for a great platform. It is an app based social media networking channel where you can share images and videos.

And here’s something that will surprise you:

Images published on Facebook via Instagram gain 23% more engagement as against native images.

Images published on Facebook via Instagram gain 23% more engagement as against native images

Now it doesn’t take a rocket scientist to understand why you must add Instagram marketing to your social media marketing machine this 2018 to impress, and attract users to become fans and followers of your brand.

3. To instigate Increasingly Higher Engagement

Here’s the brutal truth about social media engagement:

Driving relevant, meaningful and organic user engagement on social media networks is no mean feat. The organic reach and engagement on Facebook has been dying from a very long time now and things have become even more difficult after the introduction of Facebook ZERO update.

LinkedIn and Twitter are no exception. It is extremely difficult to instigate organic user engagement on these platforms too.

But here’s the deal:

Starting organic user engagement around your brand on Instagram isn’t that difficult. The average user time spent on Instagram is more than 20 minutes. In fact, Instagram gets 17000 user post ‘likes’ 2000 comments per second.

Still thinking Facebook and Twitter have better engagement that Instagram?

Check this out:

Instagram has 70% better engagement than Facebook and 669% better engagement rate than Twitter.

Instagram has 70% better engagement than Facebook and 669% better engagement rate than Twitter

And that’s why 78% influencers prefer Instagram when it comes to teaming up with some of the world’s best brands around the globe.

78% influencers prefer Instagram

The Bottom line?

If you’re looking to start organic, meaningful user engagement around your brand, Instagram marketing is definitely the strategy that you would want to use this 2018 (and beyond).

4. To Boost Your Conversions Manifold

Okay! Here’s something we have discussed a thousand times…

Ensuring a great conversion rate is no mean feat. In fact, only 24% companies are satisfied with their conversion rate.

Why?

This is because

They consistently neglect identifying conversion opportunities. Resultantly, they often lose the rate to conversions despite putting in a lot of efforts, time and money.

Here’s how Instagram marketing can help you maximize conversions:

Marketing your brand on Instagram can help you drive torrents of referral traffic and sales-ready leads to your ecommerce site.

In fact:

Instagram offers a conversion rate of 1.08% meaning every 1 in 100 user on Instagram makes a actual purchase from the brands they follow.

Instagram conversion Rate

As you can see:

Instagram offers better conversion rate as compared to Google+, Twitter, Pinterest and LinkedIn.

What does this means?

Adding Instagram marketing to your social media marketing mix can help you maximize your conversion rate this 2018 and beyond.

5. To Boost Your Average Order Value

Okay!

This is the last reason on our list of why you must focus on Instagram marketing in 2018 and beyond, but we’re sure this reason will make you jump off your seat and start working on your Instagram marketing strategies.

Here’s the deal:

Instagram offers an average order value of $65.

Social Media Average Order Value

Look:

Instagram offers more average order value than LinkedIn, Facebook and Twitter combined.

Why?

32% Instagram users earn between $50,000 and $74,999 each year and 60% of these users look for new products on the platform. 75% Instagram users take action such as making a purchase, subscribing to the mailing list or visiting a website after seeing a brand’s post.

Need we say more on why you must use Instagram marketing to increase your average order value in 2018 and beyond?

Parting Thought!

Now that you know why Instagram marketing is so crucial for you to take your business to new heights in 2018 and beyond, it’s time to put these powerful strategies into practice.

Now we know from you:

Which of the 5 reasons make you believe Instagram marketing is a must for you? Should you use Instagram marketing because it can boost engagement rate or because it can increase your overall average order value?

Either way, let us know by leaving a comment below right now.

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