Here’s the brutal truth about Conversion Optimization:
There are WAY too many marketers who think only building great “landing pages” and putting “blogs after blogs” is enough to drive traffic, attract leads and boost conversion rates.
If only it were that easy…
If you’re serious about conversion optimization, you’ll need to focus on optimizing your website for a great mobile experience, way before you start building landing pages and testing your call to action buttons.
Otherwise you’re playing the dart game of hitting the Bull’s Eye on SERPs blindfolded; you’re just throwing a bunch of darts on the board and hoping at least one of them will hit the bull’s eye.
I’m sure you’re wondering:
“Is mobile optimization really so important to boost conversion rates? Or is it just another Internet hoo-hah?”
Well today, I’m going to show you 5 shocking stats that will reveal why you can’t expect to increase your conversion rates without optimizing your site for better mobile experience.
Let’s take the plunge, right in? Shall we?
Statistic #1: Increasing Number of Mobile Users Worldwide
The total number of mobile users has increased dramatically, over the years. More and more people now use mobile phones to shop, buy, bank and socialize.
A report by Statista.com reveals that for 2017, the number of mobile phone users is forecast to reach 4.77 billion worldwide. The same report also forecasts that this number will reach 5.07 billion by 2019.
Only 56.5% of the global population used a mobile phone in 2013, whereas 62.9% of the world population used mobile phones in 2016 and this figure is expected to increase by more than 2% in 2017 and more than 5% in 2019.
Another report by Pew Research Centre reports roughly three-quarters of total American population (77%) now owns a smartphone and 95% Americans own a cellphone.
Statistic #2: Mobile Usage is set to Outpace Desktop Usage
A report by comScore reveals that mobile surpassed the desktop usage in December 2015. Mobile captures 65% of digital time, whereas desktop has taken a backseat and is now the secondary touch point for digital users.
Yet another report by StatCounter Global reveals that mobile and tablet devices accounted for 51.3% of internet usage in October 2016 leaving desktop usage far behind with just 48.7% internet usage.
A latest mobile-desktop usage report by HootSuite reveals that laptop and desktop devices have seen a 20% decrease in usage and the total share of desktop in the entire web traffic worldwide is just 45%.
Statistic #3: The Ever-Rising Impact of M-Commerce
Mobile shopping now accounts for 50.3% of all eCommerce traffic. A report by Gartner reveals that mobile commerce revenue will rise to 50% of all U.S. digital commerce revenue in 2017.
Forrester report forecasts that mobile retail sales in the US will reach $480 billion by 2019. This will mark a compound annual growth rate of 10%. In addition, mobile payment transactions are predicted to increase by 11.9% by 2021. In 2015, the total value of mobile payment transactions was 221,117.4 million and it expected to increase to 434,480 million by 2021.
For the first time, the leading 25% of American mobile retailers saw 50% of their sales from mobile. Retailers ranked highest by share of mobile transactions grew 30% year-over-year (YoY), crossing the 50% mark for mobile transactions. Across all retailers, mobile share of eCommerce transactions also increased by 17% YoY.
Statistic #4: Sudden Jump in the Mobile Conversion Graph
In 2016, mobile commerce conversion left desktop conversion far behind. The combined total of mobile and tablet conversions were reported to be 5.41% as against 3.99% conversions marked by desktop devices.
Reportedly, countries with the highest percentage of mobile-friendly sites witnessed largest share of mobile transactions.
Statistic #5: Mobile Unfriendly Sites Lose the Race
According to Google, more than 67% people prefer buying from mobile-friendly websites. On the other hand, 61% abandon the site if faced with bad mobile experience.
More number of people now read their emails on Mobile devices than on desktop. Around 55% of all emails are now opened on mobile devices.
According to the study published at thinkwithgoogle.com, 42% people use mobile devices during purchase process. Over the past two years, there has been a 91% growth in use of the mobile devices throughout the entire buying journey. Quite naturally, mobile queries have registered a 3X growth.
Over to You!
Given these stats, it’s no rocket science to understand that there are umpteen rewards of going mobile this 2017. Don’t forget, Google has started penalizing non-responsive and mobile-unfriendly sites by dropping their search rankings like stone. So if you wish to realize your conversion optimization goals without wasting your sanity, think mobile first, lest you’re ready to take a hit on your search rankings and bottom line.
Now that you’ve seen why it is important to think mobile first for conversion optimization, I’d like to hear from you.
What do you think about Mobile Optimization? Or maybe you have a question about it.
Either way, leave a comment quick below. I’ll be around today to reply to comments and answer questions.