UX design [User Experience] has become important than ever for new businesses and apps looking to level the playing field. In fact, today, startups cannot imagine of entering niche markets without having an appealing UX design for their web or mobile app. This is because people now look for and essentially demand great mobile app or web app experience from brands.
In 2017 and beyond, experts predict that UX designers will be investing more money on building Usability tools. Some of the world’s biggest brands including Google and Facebook have already come out with a host of Usability tools and we’re sure more and more designers will be benefiting from these Usability tools in the coming days.
Website designers consistently look for the ways to engage and interact with the end users. Then, there is this cut-throat competition to stand out amongst thousands of website, apps and interfaces created for the same target users or customers. All this has given rise to the increasing trend of experimentation with new design trends in order to give end users a great unique experience so that they fall in love with the site, app or interface and can’t ignore coming back again and again.
Remember, there’s no way around it: without getting acquainted with the UX trends of tomorrow, building an app, or an interface is like shooting the buck in darkness.
Fortunately, I’m going to present to you 10 UX design trends that will rule the roost in 2017 & beyond.
Sounds cool? So, let’s dig right in!
1. More Design Languages Will Continue to Evolve
Experts predict that more design languages will evolve, adapt and outlive the older ones in 2017 and beyond. These languages will be using colors, shadows, animation and typography in 3D and 2D forms. In 2014, Google came out with its innovative ‘Material Design’, which, soon after its launch, became a huge hit and a lot of websites and mobile apps were using it. Then we saw Microsoft adopting Flat/Metro language using for its flagship product, Window 8. Use of these languages involved the elements that enhanced User Experience. Surely, there are some concrete reasons for Apple, Microsoft and Google going for flat User experience design.
We are sure these design languages will soon become norms than exception and this realization will push a lot of designers, developers and businesses to continue experimenting with design languages in 2017 & beyond.
2. Visual Storytelling is Set to Become the New Oprah
Another UX design trend that is likely to make waves in 2017 and beyond is visual storytelling. This trend will include building user personas so that end users are able better interact with websites, apps and interfaces more intimately. We all know that web users have a very short attention span. They are most likely to instantly click away from a website if they do not find it interesting enough. They are now no more interested in long text and big photographs or in the websites that involve too much of scrolling. At the same time, bullet of text is also not working well to grab attention of the users.
This has forced the marketers to take resort in storytelling. They are using the power of stories to engage people and interact with them to convey a message and make it memorable too. Therefore, the emphasis of UX design will be to create interfaces that help in telling a story related to business. More web designs are now aiming to create websites as a way to ensure user experience optimization. They create websites that become more interactive with the aim of presenting content in an appealing and unique way.
Here’s how visual storytelling in sites look like:
3. Responsive Web Design will become the New Norm
Responsive web design has been around for few years. With rapid increase of smart phones and mobile devices like tablets, businesses have no other option than to give users a nice experience of web surfing on these small screens. Moreover, Google too has started penalizing those websites that do not adhere to the standards of mobile friendly website designs.
In 2017, UX designers are likely to take innovative steps to allow easy use of fingers for navigation and browsing. In addition, images and fonts are likely to be scaled according to the width of the screen page.
4. UI Animation is Set to Take the Center Stage
2016 witnessed a dramatic surge in the number of animated GIFs and videos with animation features as well as icon animation. We are sure this trend will further gain momentum and more connection driven movement and UI will dot the scene in the years to come. UI animation will flood the market also due to enhanced availability of the easy to use tools to create them.
Such tools can help guide designers use animation just as a subtle design and provide their users with necessary cues during interaction. Sometimes, animation ads an element of fun to create a lighter environment on a web page or an app, which is a good way to improve the end user experience. With so much on offer, it’s hardly surprising why UI animation invariably makes to every top list of UI design trends.
Here’s how UI animation in web design and app look like:
5. Large Headings and Typography will Rule the Roost
Another trend that is sure to continue making waves in 2017 is headings in larger typography. We are sure this trend will continue to rule the roost in 2017. Even larger headings and typography are likely to appear in the coming months. A large number of website designers and developers now use bigger typography to make a visual statement in their web and app designs.
Backlinko.com is a glaring example of a website making good use of larger typography to enhance the visual hierarchy of the page and to catch the users’ attention quickly.
6. Use of Slideshows will Increase Dramatically
Slideshows are gaining super importance each passing day. This is because slideshows are the best medium to convey a message in an entertaining and engaging manner. Slideshows are now on high-resolution mode and they are being displayed in full-width.
Main purpose behind the use of the slideshows is to give users a lifelike feel of the events. The end users also have a memorable experience of enjoying the images on the wider slides. This helps in enhancing the outreach to more viewers. We’re sure the use of Slideshows will increase dramatically in 2017 and beyond.
Here’s how slideshows work on websites.
7. Hidden Navigation Menus will Make Waves
Hidden navigation menus are the result of responsive web design creation. But these menus are very much in vogue nowadays. In the coming months, we will see more such menus. This is because the designers take hidden menus as a way to save a lot of screen space.
Moreover, even small screen can have hidden navigation menus to avoid cluttering of small space on mobile phone and tablet screens.
8. Clean and Simple Layout is Still a Thing
Present trend of keeping web designs simply and clean will continue in 2017 and beyond too. One of the purposes of ensuring a clean layout is to keep the features to minimal so that users can interact with the information.
Such layouts ensure text readability as well. Content is king on minimal layouts and gives users a different experience than the pages, which depend on visuals to make an impact. Experts lay extra emphasis on simplicity as a core principle for creating UX designs.
Here’s how clean and simple layouts add extra glitter to your website/app design.
9. Vertical Split Style is Set to Make a Comeback
This style creates a web page in two halves. Since both the halves have major information presented in front of the user’s eyes, the user grabs information in an instant. Because of the two major blocks of web pages have major information given in larger typography, users gets the message that very instant without having to scroll down the page. This type of layout is also known for its ability to display eye-catching elements.
We are sure this style will continue to become a huge hit in 2017 and beyond. After all, who wouldn’t want to interact more with website and apps that look beautiful and user-friendly in equal measures.
Here’s vertical split style will look like:
10. Modular Grid Layouts will Evolve & Outlast Other Layouts
Yet another trend that is likely to make news in 2017 and beyond is modular grid layout. The major reason behind UX designers going for modular grid layouts is that it is highly flexible. Users have all the major elements and features of a website on one page for easy navigation and displaying of what is on offer.
Due to its flexibility, the layout is now popular for responsive website designing. In this approach, a web page has many box sizes depending on the content. This allows for a creating a lot of space and the page and users can clearly see the buttons for useful information. The modular grids on the web page come in clean photo grids or artistic patchwork grids.
Here’s how it looks like:
What Do You Think?
So, these are the main UX design trends that are most likely to dominate the scene in 2017. In fact, a glimpse of these trends is already visible around as you scan websites across the web. Your interaction and engagement with your end users will depend on to what extent you are successful in incorporating these user-friendly website design trends. But before, you jump into action, do well to make sure that your websites, apps or interfaces features graphical essential components of your brand including logo design, social media page design and banner ad designs.
I’d love to hear what you think about my list of top 10 UX design trends of 2017. Or maybe you have a question about something you read.
Either way, let me know by leaving a quick comment below right now.